Natelegé Whaley is a copywriter, culture/music journalist, and DJ, centering community in everything she creates.
Currently, she is a writer-for-hire looking to bring 13 years of expertise to a brand that’s creating impactful storytelling. From 2021 to 2023, she was a copywriter and editorial strategist for Meta’s Instagram for Business within the B2B content marketing team. Here, she focused on social, blog, and short video content that helped businesses learn how to grow on Meta.
Whaley’s past copywriting clients include The New York Times Store, Grow With Google, Sony Music, and The National Urban League. For these historic brands, she’s provided a range of messaging deliverables for print campaigns, blog and social media content, and short documentary scripts.
Whaley’s writing career began as a journalist. She is a former Bandcamp columnist, staff writer for Mic.com and BET.com, and writer for Supermajority News. Whaley has contributed to NBCNews, Teen Vogue, Pitchfork, Billboard, Eater, Vice, Vibe, and more. Her journalistic writing covers Black women's identity, hip-hop's impact on popular culture, reproductive justice, and human interest stories related to excessive policing and racism.
Some of her impactful feature stories include: “We Aren’t Alone: On TikTok, Black Girls Find Visibility—And Racist Hate” for Bitch Media (2020); “Rico Nasty and the Importance of Black Women's Anger in Rap” for Pitchfork (2019); and “These female rappers don't want to be defined by industry sexism. They're setting their own rules” for Mic (2018). Check out her portfolio for more reads.
In the wake of social uprisings in 2020, Whaley spoke openly about the mental health challenges Black journalists face reporting about racial injustices for the New York Times.
In 2023, on Substack, she re-launched her blog Scene Serene, which is her former Tumblr pen name and now DJ name. There, she writes thought-provoking essays about music culture that ties the past to the present. For an example of this work, check out her essay series, "The Blues Lives Through: (2024), which connects the early Blues legends to modern artists through their lyricism. On Substack, she also promotes her latest DJ mixes.
Whaley is also a community-centered creative. In 2018, along with her friend Naima Moore-Turner, she co-founded Brooklyn Recess, a double-dutch collective preserving double-dutch culture in Brooklyn, New York, through fitness events and content. In 2010, she launched Hearts Converse, a platform providing a safe space for young adults to discuss relationships, life, and culture with discussions circles, and storytelling.
In 2023, Whaley fulfilled a childhood dream of learning to DJ after attending the Scratch Academy DJ course. Besides providing open-format DJ services to businesses in New York City, she sees DJing as another tool to tell stories about Black music history. Follow her DJ journey on Soundcloud IG and TikTok accounts.
Whaley is a proud graduate of the Howard University School of Communications, where she received her Bachelor of Arts in Journalism. She also has a certificate in front-end web development from General Assembly. She was born and raised in Brooklyn, where she resides.
FREELANCE WORK*
Please reach out with information about rates, deadlines, etc.
I am accepting inquiries about:
1) Assignments for reported stories;
2) Assignments for copywriting;
3) Opportunities for speaking engagements related to topic expertise;
4) Collaborations and creative partnerships regarding my community-focused work;
5) Cultural consultations as it relates to Black culture and modern Black feminism conversations.
6) DJ gigs!
VARIOUS OUTLETS, CONTRiBUTING WRITER
MAY 2011 - PRESENT
I have contributed news, features, and essays to Supermajority News, Billboard, Teen Vogue, Pitchfork, NBC News, Vice, Bitch Media, Eater, Vibe, Huffington Post, and Townsquare Media, and more.
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FREELANCE, COPYWRITER
I’ve worked on launch campaigns for Grow with Google’s HBCU Career Readiness program and Grow with Google’s Black Women Lead initiative. I wrote branded content for BBC Storyworks, Ceros Originals, and Pocket.
MIC.COM, CULTURE REPORTER
FEBRUARY 2018 - NOVEMBER 2018
Reported dozens of highly-cited enterprise culture stories on music, feminism, and social justice for millennial readers such as: a feature on the new wave of female rappers pushing back against the music industry’s sexism; an in-depth exploration of Nicki Minaj and stan culture; and original reporting on the #MuteRKelly movement.
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MIC.COM, WRITER
DECEMBER 2016 - FEBRUARY 2018
Wrote 200+ news, features, and commentaries and high-quality SEO content for Mic’s social justice and entertainment verticals. Produced a dozen written biographies for Mic’s Ellies-nominated viral multimedia project, Black Monuments.
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BET.com, Black Entertainment Television / Daily News Reporter
JANUARY 2013 - FEBRUARY 2016, NEW YORK
Wrote 3000+ daily national and trending news posts that met daily traffic goals. Produced timely written feature stories and videos on cultural change-makers. Edited BET’s daily newsletter promoting the site’s most engaging content.
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NATIONAL URBAN LEAGUE NATIONAL ANNUAL CONFERENCE/ SOCIAL MEDIA MANAGER
2017 + 2019
The National Urban League Digital Department invited me to work on its social media team covering events during its national annual conference. I worked alongside a team of seven managers live tweeting panels, capturing video and photos for Instagram stories and feed, and Facebook posts to keep audiences updated throughout the week.